Which of these company figureheads is not a real person?
- Juan Valdez:While Juan Valdez might sound like the name of a Colombian coffee grower, however his name is completely fictitious. He was invented by the Doyle Dane Bernbach ad agency in 1959, to appear in advertisements for the National Federation of the Coffee Growers of Colombia. Their goal was to help distinguish Colombian coffee from coffee grown in other countries. Valdez frequently appears on-screen alongside his trusty mule, Conchita, carrying sacks of coffee beans. Over the years, Valdez has been portrayed by actors José F. Duval, Carlos Sánchez, and, currently, a real coffee grower named Carlos Castañeda.
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